The Baby Einstein Company was founded in 1997 by Julie Aigner-Clark from her home in suburban Denver, Colorado. Aigner-Clark and her husband, Bill Clark, invested $18,000 of their savings to produce the initial product, a VHS/DVD video called Baby Einstein, later sold as Language Nursery.

The video shows a variety of toys and visuals interspersed with music, stories, numbers, and words of many languages. This first video was extremely popular with parents[citation needed], and Aigner-Clark eventually convinced a national retailer[citation needed] to test-market the video in six of its stores. Eventually, the video was successful enough to market across the United States. Other videos followed, some featuring the Clarks' two daughters, Aspen and Sierra.

Baby Einstein became a multi-million dollar franchise that eventually attracted the attention of The Walt Disney Company, which purchased the company in 2001. As a subsidiary of Disney, the production budgets were increased and the concept was expanded to teach more complex topics that would appeal to preschoolers, including Baby MacDonald, a video about agriculture. A line of educational toys was also developed.

 

• 1 - Language Nursery Award Winner!Multiple award-winner including Parents' Choice "Parents' Choice Award" (1997)
• Exposes your baby to sounds of languages
• A great way to interact with your child
• Appropriate for age 1 month and up
  
   
• 2 - Baby Beethoven Symphony of Fun - Award Winner!
• Dr. Toy's 100 BEST Children's Product 2002
• Featuring many of Beethoven's favorite compositions
• Appropriate for age 1 month and up
  
   
• 3 - Baby Bach Musical Adventure - Award Winner!
• Multiple award-winner including the Dove Foundation Family Approved Seal
• Visually stimulating
• Features many of Bach's favorite compositions
• Appropriate for age 1 month and up
  
   
• 4 - Baby Mozart Music Festival - Award Winner!
• Parenting Video of the Year Award (1998)
• Visually stimulating real-world objects
• Features many of Mozart's favorite compositions
• Appropriate for age 1 month and up
  
   
• 5 - Baby Santa's Music Box
• Joyeux Noel! Feliz Navidad! Buon Natale! Merry Christmas!
• Holiday musical sounds from around the world
• Appropriate for age 1 month and up
  
   
• 6 - Baby Monet Discovering the Seasons - Award Winner!
• Discover the seasons..Spring..Summer..Winter..Autumn
• Features music from the 19th and early 20th centuries
• Appropriate for age 1 month and up
  
   
• 7 - Baby MacDonald A Day on the Farm - Award Winner!
• A fun-filled introduction to the sights and sounds of a farm
• Features live-action images and engaging visuals of puppets..
• children.. toys and real-world objects
• Combines traditional nursery rhymes with the beautiful music of
• Schubert.. Schumann and Strauss
• Appropriate for age 9 months and up
  
   
• 8 - Baby Galileo Discovering the Sky - Award Winner!
• Parenting Media "2003 Great Holiday Product Awards" (2003)
• Baby's first introduction to the sky above!
• Features captivating footage of the sky.. planets and galaxies
• Features musical scores by Mozart.. Chopin.. Strauss and Tchaikovsky
• Appropriate for age 9 months and up
  
   
• 9 - Baby Neptune Discovering Water - Award Winner!
• Parent's Choice Recommendation (2003)
• Baby's first introduction to water
• Features the melodic scores of Handel's Water Music
• Appropriate for age 9 months and up
  
   
• 10 - Baby da Vinci From Head to Toe - Award Winner!
• Baby's first introduction to their eyes.. ears.. hands.. feet and more!
• Features Spanish.. English and French language tracks for added learning.
• Includes the engaging music of Vivaldi.. Bach and Handel
• Appropriate for age 9 months and up
  
   
• 11 - Baby Noah Animal Expedition - Award Winner!
• A musical introduction to animals around the globe
• Features bonus language learning with Spanish.. French and English tracks
• Includes the music of Beethoven.. Mozart and Strauss
• Appropriate for age 1 year and up
  
   
• 12 - Baby Newton Discovering Shapes - Award Winner!
• KIDS FIRST! endorsement
• Introduces your baby to five shapes
• Features many of Vivaldi's favorite compositions
• Appropriate for age 1 year and up
  
   
• 13 - Baby Shakespeare World of Poetry - Award Winner!
• Dr. Toy's Best Children Vacation Products
• Recipient of the Dove Foundation Family approved seal and endorsed by Kids first
• Poetry in Motion with real world images
• Features award winning Baby Beethoven soundtrack
• Appropriate for age 1 year and up
  
   
• 14 - Baby Van Gogh World of Colors - Award Winner!
• Kids First! Endorsement
• Exposes your baby to the wonder of color through Van Gogh's artwork
• Introduces your baby to classical music selections from Van Gogh's era
• Appropriate for age 1 year and up
  
   
• 15 - Neighborhood Animals - Award Winner!
• Kids First! Endorsement
• Meet animals that live in and around the home
• Enjoyable animal characters
• Engaging music from the 19th and early 20th centuries
• Appropriate for age 1 year and up
  
   
• 16 - Numbers Nursery - Award Winner!
• A playful and interactive introduction to the numbers 1 through 5
• Uses familiar.. real-world objects to show what numbers mean
• Features the melodic scores of Haydn.. Chopin.. Strauss and Schubert
• Appropriate for age 1 year and up
  
   
• 17 - World Animals
• Discover animals from the jungle and around the world
• An introduction to the fascinating animal kingdom
• Features music from the 19th and early 20th centuries
• Appropriate for age 1 year and up
  
   
• 18 - Baby Wordsworth First Words Around the House - Award Winner!
• A musical introduction to baby's first words and communication
• Includes the music of Bach.. Bizet and Schubert
• Appropriate for age 1 year upwards
   
• 19 - Baby Einstein On The Go.. Riding Sailing and Soaring
• A musical introduction to transportation and things that go..
• Features multilingual viewing options in English.. French and Spanish
• Includes spectacular real-life images with classical music by
• Haydn.. Beethoven.. Mozart and Rossini
• Appropriate for ages 1 year and up
  
   
• 20 - Baby Einstein Meet the Orchestra - First Instruments DVD
• First Instruments introduces your little one to musical instruments that make up
• an orchestra and the different sounds that they make.
• Features multi-language viewing options in English, French, and Spanish
• Includes spectacular real-life images with classical music
• by Beethoven, Brahms, Joplin, Haydn, Mozart and Strauss.
• Appropriate for age 1 year and up
  
   
• 21 - Baby Einstein Favorite Places - First Words-Around Town
• Babies love us .. moms and dads do too!! A playful introduction to words and sign language - my street to main street 12 Months and older
  
   
• 22 - Baby's First Moves
  
   
• 23 - Baby's First Signs
  
   
• 24-Discovering Shapes, Circles, Squares and More !
  
   
• 25-Lullaby Time
  
   
• 26-Baby's First Sounds. Discoveries For Little Ears
  
   
• SPECIAL FEATURES:
  
   
• Dolby Digital Surround Sound
• Audio Tracks: English, French (7 of the DVDs also include Spanish Audio Tracks)
• Bonus: DVD Gift Box